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Senior Manager, Marketing (FT, 16 mos)

Date: Aug 10, 2019

Location: Vancouver, BC, CA

Company: British Columbia Lottery Corporation

Why you should work with us


At BCLC, we believe that our people are what makes us amazing so we are committed to our people. We have a culture of fun and hard work – it’s not unusual to see teams eating together at lunch in the cafeteria or heading outside for a walking meeting. We continue to have a highly engaged team and we’ve been named one of BC’s Top 50 Employers for over 10 years. Here are a few reasons why it’s great to be part of the team:

  • Flexible work hours
  • Robust wellness program with free onsite yoga, bootcamp, running club and more
  • Competitive compensation
  • Company paid Flexible Health and Dental plan for you and your family
  • Defined Benefit Pension Program
  • Leadership and professional development programs


Why our Vancouver office is so awesome


Vancouver has been regularly voted one of the top cities to live in the world with one of the mildest climates of any city in Canada. It is home to our Marketing and Sales Office and features:

  • A subsidized cafeteria with healthy and delicious food choices
  • Free parking
  • Easy access to transit, including the Sky Train
  • Secure bike facilities and easy access off the Central Valley Greenway


Job Summary:

The Senior Manager, Marketing supports the optimization of revenue between Service Providers (SP’s) and BCLC. The role works collaboratively with SP’s to prioritize opportunities and build strategy alignment between SP’s and BCLC on loyalty, services and marketing communication. The Senior Manager, Marketing drives alignment of marketing and communication of Corporate objectives and plans while balancing the needs of the Service Providers.


Key Accountabilities:

  • Plays a key strategic role in aligning the objectives of the Service Providers and BCLC’s Corporate objectives and plans.  Utilizing a broad understanding of the Service Provider’s, BCLC’s, Casino’s Business Unit (CBU) strategic plans and the CBU Marketing plans, uses significant judgment to balance SP and BCLC needs, in priority order.
  • Works with the Marketing Team to drive alignment of the CBU Marketing Plan, including: objectives and Key Performance Indicators; strategies and tactics;; measurement, analysis and reporting. Ensures communication and alignment of this plan within CBU, Marketing & SPs.
  • Oversees opportunity cases for new operational and capital initiatives and expenditures where applicable.
  • Actively manages the Marketing operational budget in addition to those related directly to SP management e.g. cost-sharing arrangements and is the key contact point for Casino Marketing interaction with Finance on related budget matters.
  • Acts as the key contact point between Casino Marketing and Senior SP Marketing teams. Builds relationships; develops and adheres to agreed (with SPs) meeting schedules; oversees the processes for requests/queries/funding for loyalty product (Encore) or service enhancements. Oversees timely feedback on program results as required; provides structure to the SP-BCLC relationship. Manages changes and ensures that the policy and procedures are developed, applied and aligned to the business needs.
  • Builds strong, productive and positive relationships with key cross-departmental stakeholders within BCLC, Service Provider senior management as well as external stakeholders, including the public/players, vendors/suppliers.
  • Provides strong people leadership and strategic direction to the department by overseeing the Loyalty, Marketing Communication and Business Development management team; champions BCLC’s vision, mission and values and ensures that staff have the technical and people skills required to meet corporate objectives. Ensures technical training and mentoring processes are in place.  Responsible for the career development and inspiring personal growth of the team.
  • Consults as the Marketing lead for Service Provider strategic and annual business plans in alignment with the operational services agreement.
    Minimum Required Qualifications
    Education and Experience
  • A degree/diploma in a business discipline such as Marketing;
  • 7-8 years related experience with progressive levels of responsibility, including recent people management experience;
  • Experience in strategic design of management reports and/or presentations for marketing programs and product development;
  • An equivalent combination of education and/or experience may be considered.


Technical Requirements

  • Ability to work effectively in ambiguous situations;
  • Ability to think quickly and respond appropriately to different audiences;
  • Ability to work cross-functionally to influence business practices and build buy-in;
  • Excellent strategic thinking skills; an ability to find innovative yet practical strategies to achieve goals and to link several strategies into a unified, future-focused plan;
  • Highly self-motivated; assumes personal ownership and accountability;
  • Holistic approach to problem solving;
  • Ability to prioritize work and resources, keeping business value at the forefront of the decision making process.
  • Excellent written and oral communications and the ability to develop and provide reports and recommendations for senior management;
  • Proven leadership, coaching and motivational skills;
  • Excellent organizational and planning skills;
  • Excellent interpersonal skills.


Please Note: This opportunity will remain open until a qualified candidate pool has been established.

Please Note: Candidates must be legally entitled to work in Canada.

Job Segment: Outside Sales, Business Development, Marketing Manager, Manager, Marketing, Sales, Management

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