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Brand Manager, Instant (Full Time, 13 months)

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Date: Jan 9, 2019

Location: Vancouver, BC, CA

Company: British Columbia Lottery Corporation

Why you should work with us


At BCLC, we believe that our people are what makes us amazing so we are committed to our people. We have a culture of fun and hard work – it’s not unusual to see teams eating together at lunch in the cafeteria or heading outside for a walking meeting. We continue to have a highly engaged team and we’ve been named one of BC’s Top 50 Employers for over 10 years. Here are a few reasons why it’s great to be part of the team:

  • Flexible work hours
  • Robust wellness program with free onsite yoga, bootcamp, running club and more
  • Competitive compensation
  • Company paid Flexible Health and Dental plan for you and your family
  • Defined Benefit Pension Program
  • Leadership and professional development programs

Why our Vancouver office is so awesome


Vancouver has been regularly voted one of the top cities to live in the world with one of the mildest climates of any city in Canada. It is home to our Marketing and Sales Office and features:

  • A subsidized cafeteria with healthy and delicious food choices
  • Free parking
  • Easy access to transit, including the Sky Train
  • Secure bike facilities and easy access off the Central Valley Greenway


Job Summary:


The objective of the Brand Manager, Instant Games is to oversee a variety of Scratch & Win games from concept development to launch, to strategically manage a portfolio of products and to plan and execute brand plans; including promotions and advertising focused on growing revenue and profitability of the Instant Brand.  This role acts as a subject matter expert in player experiences and utilizes best practices as well as practical and professional knowledge of marketing to resonate within the marketplace. The Brand Manager, Instant Games will act as a brand ambassador for the Instant category when promoting BCLC’s entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.




  • Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC products and services.
  • Develops diverse, complex and specialized brand plans and programs to support the brand and participates in the development of overall marketing strategies for the product category.
  • Proactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using innovative and analytical thinking while continually researching trends and best practices that apply to developing marketing approaches.
  • Provides input into strategic business plans and assists in forecasting financial resource and operational needs for expenditures and budgeting within the department.
  • Proactively builds, develops, maintains and manages strong working relationships with various internal departments, in addition to various suppliers, media, community, regulatory and government bodies, to ensure successful execution of marketing plans for lottery brands and initiatives.
  • Seeks opportunities to continuously develop through ongoing training and provides significant knowledge transfer to other members of the team and cross functionally.



    Minimum Required Qualifications:


    Education and Experience

  • A degree or diploma in a marketing;
  • 3 - 5 years current, related experience within a marketing environment;
  • An equivalent combination of education and experience may be considered.


    Technical Requirements

  • Sound knowledge of principles, concepts, practices  in the areas of brand and product management;
  • Demonstrated experience in the development and implementation of strategic marketing plans;
  • Proven experience in advertising agency management;
  • Knowledge of consumer goods and retail practices is an asset;
  • Digital marketing experience would be an asset;
  • Excellent understanding of quantitative analysis and ability to make recommendations based on analysis.
  • Strong understanding or customer and market dynamics;
  • Ability to work to tight deadlines and with close attention to detail;
  • Excellent interpersonal skills;
  • Excellent written and verbal communication skills;.
  • Excellent problem solving and analytical thinking/innovation;
  • Strong computer skills (MS Office Suite, Adobe, web-based programs);
  • Exceptional time management and multi-tasking skills;
  • Understanding of B.C. gaming industry is an asset.






Please Note: This opportunity will remain open until a qualified candidate pool has been established.

Please Note: Candidates must be legally entitled to work in Canada.

Job Segment: Branding, Brand Manager, Law, Outside Sales, Marketing Manager, Marketing, Legal, Sales

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