Director, Strategic Relationships & Business Development

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

• 2940 Virtual Way, Vancouver
• 74 Seymour Street W, Kamloops

This is a Permanent, Full Time opportunity

Expected Salary Range: $148,555.00 - $185,694.00 - $232,117.00

• Our typical hiring range will be +/- 5% of the midpoint shown above
• Factors influencing this decision include qualifications and market conditions for the role

The Company

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.4 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

Job Summary

The Director, Strategic Relationships & Business Development leads commercial relationships, partnerships and business development activities that drive revenue growth and strengthen retailer, service-provider and distribution performance. The role establishes sales and distribution strategies and identifies and advances new commercial, B2B, strategic partnership and cross-LOB opportunities.

The Director, Strategic Relationships & Business Development oversees strategic partnerships, service-provider business and investment planning, B2B operations and growth opportunities, retail distribution, commercial sponsorship and promotional partnerships, and gaming-facility development. Leveraging available analytics and insights, the role informs commercial and site decisions, revenue forecasting, and retailer and distribution performance while overseeing financial planning, commercial agreements, partner performance, and a diverse team

Key Accountabilities

At BCLC, our commitment to Social Purpose and our Values are the heartbeat of our vibrant culture! We believe in creating an environment where every action, decision, and interaction embodies our Social Purpose and Values of Integrity, Curiosity and Human Connection. We invite all employees to join us in this exciting journey, ensuring that together, we make a positive impact every day.

• Leads the development and execution of the long-term strategy and priorities for strategic relationships, business development, retail sales, distribution and gaming-facility development, aligned with divisional and corporate strategies.
• Establishes and executes sales and distribution strategies, including sales planning, field selling, marketplace execution and performance management, to strengthen retailer, service-provider and distribution performance and support revenue growth across relevant retail and hospitality networks.
• Identifies, assesses, and develops new and existing markets, facilities, distribution opportunities and strategic partnerships, leveraging available analytics and insights to inform site planning, commercial decisions, retailer and distribution performance, and revenue forecasting and realization.
• Oversees retail sales and distribution performance, including retailer recruitment, construction and facilities, merchandising and distribution practices, and supports facility, leasing and development requirements within the portfolio.
• Leads annual business planning and operating and capital budgeting for the portfolio, including revenue by channel, operating costs, human capital, financial resources and allocation decisions required to deliver strategic priorities and enterprise KPIs.
• Builds and manages strategic relationships with retailers, service providers, commercial partners, other key stakeholders to strengthen business performance, advance shared objectives and identify new revenue opportunities.
• Collaborates with departments overseeing government, municipal, Indigenous and community relations to advance shared objectives.
• Leads the acquisition and development of strategic retail partnerships and identifies commercial opportunities with third-party vendors that support product, channel and revenue objectives.
• Oversees and supports the performance and growth of BCLC’s existing B2B operations and client relationships, while identifying, assessing and developing future opportunities to offer BCLC products, platforms, capabilities or services to business and government customers. This includes client and partner engagement, market scanning, commercial assessment, business case development, contract and service-performance oversight, and evaluation of strategic, financial, operational, regulatory and reputational considerations.
• Identifies and develops commercial sponsorship and promotional partnership opportunities that strengthen product, channel and revenue objectives and collaborates with relevant enterprise functions on activation.
• Approves service-provider annual business plans and oversees service-provider investment plans, ensuring alignment with strategic priorities, contractual commitments and expected business outcomes.
• Oversees contract management and the negotiation of major commercial agreements that support revenue, service-provider, partner and portfolio objectives, while managing vendor performance, operational issues and risk.
• Monitors relevant market, commercial and industry developments to identify opportunities for innovation and improved business performance.
• Provides leadership to a diverse team by championing BCLC’s social purpose, commitment to player experience, vision and values, and by fostering collaboration, respect, integrity, trust, inclusion, accountability and high performance.
• Models leadership behaviours that engage and empower teams through clear decisions, meaningful recognition, succession planning, coaching and mentoring, career development, performance assessment and regular stakeholder communication.
  

Qualifications

A combination of education, experience, and demonstrated skills may be considered.

Education & Experience

• Bachelor’s degree in business or a related discipline; relevant administrative, sales, project or facilities management education and an advanced degree, including an MBA, are assets.
• 8–10 years of relevant experience with progressive levels of responsibility, including at least 5 years in a managerial capacity and recent experience leading large-scale business, market, channel or facility development initiatives.
• An equivalent combination of education and experience may be considered.

Knowledge & Technical Skills 

• Demonstrated experience in strategic business planning, sales, market or business development, client and partner management, and resource management in a leadership capacity.
• Strong knowledge of selling skills, sales processes, field coaching, retail merchandising and distribution practices, and the ability to develop and optimize customer service models.
• Demonstrated understanding of municipal and provincial approval processes, political sensitivities and the complexities of operating in a regulated environment.
• Demonstrated ability to leverage analytics and insights to assess markets and channels, support decisions, forecast revenue, and develop practical solutions.
• Demonstrated experience overseeing and growing established B2B operations or strategic commercial relationships, as well as identifying and developing new B2B sales, strategic partnership, sponsorship or comparable revenue-generating opportunities from market assessment and business case development through negotiation, activation, service delivery and performance evaluation.
• Experience in contract negotiation and management, vendor and supplier relationship management, operational risk resolution and business case development.
• Solid project management knowledge and experience overseeing leasing, construction, facilities or comparable development activities.
• Strong knowledge of financial and managerial control systems, operating and capital budgets, revenue planning and human and financial resource allocation.
• Experienced with Microsoft Office Suite: Word, Excel, Outlook, etc.

Competencies 

• Strong strategic thinking and business acumen, with the ability to create innovative yet practical strategies, integrate multiple priorities into a unified plan, anticipate future needs and maintain a results-oriented focus.
• Demonstrated experience collaborating with external jurisdictions, national or major accounts, regulatory and government bodies, and third-party commercial partners or service providers.
• Demonstrated experience leading change and applying sound change management, communication and mentoring principles.
• Exceptional people leadership, team building, succession planning and coaching skills, with a proven ability to develop and maintain a high-performing, inclusive team.
• Excellent written and verbal communication skills, including persuasive presentations and the ability to communicate complex plans and corporate strategies.
• Excellent problem solving, analytical thinking and innovation skills, with a holistic and proactive approach to operational issues.
• Exceptional time management and ability to manage multiple priorities in a complex environment.
• A continuous improvement mindset and demonstrated experience creating, improving and refining business processes, systems and practices.

Prefered Qualifications May Include

• Understanding of Agile methodology or experience working with a cross-functional team environment would be an asset;
• Knowledge of gaming, retail entertainment trends and the gaming industry is an asset.

What’s in it for you

• Robust wellness programs to enhance your physical, mental, social, financial and career well being
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Our Play It Forward program provides volunteer hours for our people each year
• See all our rewards here
   

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more!

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com.

All candidates must be at least 19 years of age and legally eligible to work in Canada 

Posting end date: October 28, 2026