Manager, Sport Marketing

 BCLC exists to generate win-wins for the greater good.
 

For our people, our players, our communities, our industry, and our planet.
 

Lottery | Casino | Sports
 

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

  We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.
 

  For those who prefer working in a community with others, we have two beautiful offices in convenient locations: 
 

                2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops
 

  This is a Temporary < 12 Months, Full Time opportunity. As this is a temporary role, the successful candidate will receive $1/hour in lieu of benefits once completing 975 hours.

  Expected Salary Range: $104,662.00 - $130,827.00 - $163,533.00 
 

                Our typical hiring range will be +/- 5% of the midpoint shown above
 

                 Factors influencing this decision include qualifications and market conditions for the role

The Company

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.5 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

The Team

Joining the Social Purpose & Marketing Division (SP&M) means you’ll be working with a group of talented professionals in Social Purpose, Community & Stakeholder Engagement, Communications & Government Relations, Marketing, CRM & Loyalty, and Customer Support. As a Crown corporation that earns more than a billion dollars in annual revenue for B.C., BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of the picture. 

The Marketing team is pivotal to setting the overarching strategic marketing vision, direction, and marketing objectives for the business. We are business partners to BCLC’s extensive network, including but not limited to Product, Operations, Player Health, and external partners. We’ve built a strong & supportive community within our team, and we take pride in bridging various parts of the business for alignment to help deliver the best marketing plans and outcomes for our players and partners. 

The Role
The Manager, Sports Marketing leads the operational planning, development and execution of all marketing experiences for the PlayNow Sports and Proline brands and supports our Stakeholder Engagement teams in activating against our sports sponsorships with the Vancouver Canucks, Abbotsford Canucks and BC Lions to deliver on BCLC partnership goals and objectives. 

In this role you will lead a team of passionate marketing professionals who live sports every day. Understanding sports marketing cycles, player needs, and internal stakeholder objectives, and being able to translate those into a marketing strategy and vision will be critical.  You rally people and resources to turn that vision into reality, to help BCLC deliver on our revenue and player acquisition and retention targets. You lead a team of exceptional marketing professionals and are responsible for the development, retention, and strategic alignment of your team members inclusive of your member's performance and success.

What you will accomplish

• Develop marketing plans and strategies for PlayNow Sports, Proline and BCLC’s sports sponsorships, alongside the Senior Manager Marketing and in collaboration with the Sports Product team.
• Ensure marketing plans are executed on time, on budget and in scope by the Sports Marketing team.
• Oversee performance and optimization, ensuring marketing plans are tailored to deliver against specific outcomes and the BCLC corporate strategy.  Provide support on business insights in relation to strategic marketing planning and establish KPI's and reporting for areas of accountability.
• Ensure marketing strategies and plans are implemented and aligned with Player Experience (PX) strategies to address player/retailer pain points/barriers.
• Collaborate closely with the marketing leadership team to ensure holistic BCLC business objectives are delivered vs. Solely line of business objectives.
• Provide strong people leadership to a team of marketing professionals, and champion BCLC's vision, mission and Values in Action.
• Direct all aspects of running a successful Sports Marketing team, including hiring, on-boarding, practicing meaningful recognition, coaching, training, goal setting, performance management, and motivating direct reports.
• Manage a marketing budget and provide budget insights and updates as required by marketing leadership, ensuring the respective budget is managed to propel the business forward.
• Build and maintain relationships with external agencies, vendors, and partners.
• Collaborate with functional teams and stakeholders across the business to identify, plan and lead the creation of marketing plans and experiences, including those outside of the sports marketing team.

Qualifications and skills

• Bachelor’s degree in Marketing or a related discipline
• 5 to 7 years of related experience, specifically including recent experience in the planning and development of large marketing campaigns
• A minimum of 3 years’ experience in managing people 
• An equivalent combination of education and/or experience may be considered
• Working knowledge of the principles, concepts, practices, techniques and tools in the areas of customer experience marketing, experiential marketing & promotions
• Demonstrated experience in strategic business planning and resource management in a leadership capacity
• Demonstrated experience developing and managing change with teams ensuring that sound change management and training principles are applied
• Familiarity with current marketing trends and best practices, to drive team ideation and experimentation

What will make you successful

• You understand what it means to be a business partner within a wide and diverse network of internal & external leaders at all levels
• You have exceptional holistic and strategic marketing acumen
• You have a knack for seeing the bigger picture and can distill that down for teams to understand how to deliver against it and why it’s important
• You live and breathe sports and keep current on happenings in the sports world on a daily basis across all sports
• You are a relationship builder, able to quickly collaborate or get people aligned with you with different viewpoints, perspectives or priorities
• You are hyper-focused to evaluating against and delivering to marketing outcomes and know how to respond quickly when needed and make key decisions
• You have a natural curiosity to understand the problem and its drivers before jumping to action.
• You’ve worked in industries where the landscape can change quickly and can rally stakeholders and resources to respond

It would be awesome if you also had

• Experience in the gaming industry
• Experience in sports, iGaming, or ecommerce marketing

What’s in it for you

• Robust wellness programs to enhance your physical, mental, social, financial and career well being
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Our Play It Forward program provides volunteer hours for our people each year
• See all our rewards here
   

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more!

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com.

All candidates must be at least 19 years of age and legally eligible to work in Canada