Rewards & Incentives Manager

BCLC exists to generate win-wins for the greater good.
 

For our people, our players, our communities, our industry, and our planet.
 

Lottery | Casino | Sports
 

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

  We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.
 

  For those who prefer working in a community with others, we have two beautiful offices in convenient locations: 
 

                2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops
 

  This is a Permanent, Full Time opportunity

  Expected Salary Range: $104,662.00 - $130,827.00 - $163,533.00 
 

                Our typical hiring range will be +/- 5% of the midpoint shown above
 

                 Factors influencing this decision include qualifications and market conditions for the role

The Company

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.5 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

JOB SUMMARY

The Manager, Rewards & Incentives is responsible for the strategic design, development, implementation and administration of BCLC’s Rewards & Incentives program to support BCLCs revenue, player centricity and public support goals. This role will be rooted in optimizing the loyalty and rewards programs, improving guest experience across all channels, and ensuring compliance with regulations and responsible gambling initiatives. The Manager, Rewards & Incentives will balance engagement, effectiveness, and regulatory adherence to achieve a structured rewards program and to maximize ROI and program impact

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KEY ACCOUNTABILITIES

• Designs and executes customer rewards and incentive strategies that maximize engagement, retention, revenue growth, and align with business objectives.
• Oversees and provides strategic direction for the effective design, development and execution of all reward program enhancements and marketing programs and ensures timelines and budgets are adhered to.
• Blends data-driven insights with design thinking methodologies to create engaging, personalized rewards programs that drive customer retention and lifetime value
• Oversees the end-to-end offer lifecycle from creation, execution, analysis to optimization. Makes program decisions based data and metrics retrieved from earn/burn rates and tier structures, redemption trends, and customer behaviours.
• Leverages data insights to refine incentive structures and maximize effectiveness based on behaviour and market trends. Works with analytics team to measure and optimize program performance and tests various offers, understanding which offers work best with key segments.
• Monitors key performance indicators (KPIs) and adjusts strategies to continuously refine program design to enhance engagement and revenue growth.
• Collaborates with marketing, product, and sales teams to integrate reward strategies across customer touchpoints, and programs into broader business strategies.
• Works with channel leads (igaming, retail, sports, service providers) to support channel strategies and drive revenue, engagement and acquisition.
• Works with finance and compliance teams to ensure reward programs are cost-effective and regulatory compliant.
• Oversees financial aspects of rewards programs to maintain cost-effectiveness.
• Manages a budget, consisting of contracts, rewards initiatives, and provides direction to ensure appropriate allocation of resources are accessible to execute in accordance with established standards and timelines.
• Conducts market research and competitive analysis to stay ahead of industry trends in consumer rewards.
• Researches best practices and recommends changes or enhancements to the rewards programs.
• Collaborates and fosters strong, productive, and positive relationships with key internal stakeholders, as well as external stakeholders.
• Acts as a delegate for their leader as required.

QUALIFICATIONS

A combination of education, experience, and demonstrated skills may be considered.
 

EDUCATION & EXPERIENCE

• A bachelor’s degree in Business Administration, or a related discipline;
• 5 to 7 years of related experience;
• A minimum of 3 years’ experience in a leadership role, which may include people leadership or coaching/mentoring experience;
• Experience in loyalty programs, consumer rewards, or marketing incentives.

KNOWLEDGE & TECHNICAL SKILLS

• Ability to work in a fast-paced multi-level project-based environment with emphasis on timelines and delivery;
• Expertise in CRM systems, digital platforms, and customer loyalty technologies;
• Ability to develop and execute creative reward strategies that enhance brand value;
• Understanding of consumer loyalty trends, rewards structures, and compliance considerations;
• Experienced with Microsoft Office Suite: Word, Excel, Outlook, etc.

COMPETENCIES

• Strategic and customer-centric;
• Strong business acumen with a results oriented focus;
• Strong analytical skills with proficiency in data-driven decision-making;
• Ability to work cross-functionally and build support within the marketing team and among other stakeholders across BCLC to deliver on business needs;
• Demonstrated ability to analyze business situations and develop solutions;
• Excellent interpersonal skills and ability to handle situations with tact and diplomacy;
• Excellent written and verbal communication skills;
• Excellent problem solving and analytical thinking/innovation.

BCLC has organizational Values that reflect the culture we strive to maintain. All employees are expected to ensure their actions, decisions, and interactions consistently align with BCLC’s Values, Respect, Integrity, and Community.

Preferred qualifications may include:

1. Understanding of Agile methodology or experience working with a cross-functional team environment would be an asset;
2. Understanding of B.C. gaming industry would be an asset.

What’s in it for you

• Defined benefit pension plan which provides a recurring income you can depend on for life throughout retirement
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Professional development including education/certification sponsorship, in house leadership cohorts, LinkedIn Learning
• See all our rewards here
   

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more!

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com.

All candidates must be at least 19 years of age and legally eligible to work in Canada