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Senior Manager, Experience Design (FT, Perm)


Vancouver, BC, CA

Job Function:  Enterprise Business Intelligence


BCLC’s two offices are located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam Indian Band), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples in Vancouver and the Tk’emlúps te Secwépemc territory, situated within the Secwépemc Nation in Kamloops. We honour and respect the people, the territory, and the land we are part of.

Joining the Social Purpose & Player Experience division at BCLC means you’ll be working with a dedicated group of talented professionals in Communications, Community & Stakeholder Engagement, Public Affairs, Player Health, Customer Support Operations, Business Intelligence, Marketing, CRM and Loyalty and Player Experience. As a Crown Corporation that earns more than a billion dollars in annual profit, BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of a bigger picture. BCLC is committed to creating a welcoming workplace where everyone feels safe, included, and valued. For us, that means building a team that reflects the diversity of the communities we serve. We all are winners when differences are respected, valued and celebrated.

At BCLC, we exist to generate win-wins for the greater good. We believe everything we do must benefit the well-being of all involved. Through our Social Purpose, we aspire to make sure, in all of our endeavours, transactions and relationships – in the most important sense of life, livelihood, meaning, and well-being – nobody loses, and every person we touch comes out ahead.

Social Purpose is the driving force of our business, our opportunity to create a better world through innovation, engagement, and connection. BCLC aims to provide something unique that not only fills a need, but provides value to the province. Join the team responsible for telling our story, building stakeholder relationships, connecting with communities, and achieving our strategic vision for player-centred sustainable growth.

Job Summary:

The Senior Manager, Experience Design oversees the User Experience (UX) and Innovation foundations, standards, and processes for the organization. This customer focused role leads and mentors a team of UX and Innovation professionals to develop and oversee the implementation of the Enterprise UX & Innovation strategy supporting its alignment with BCLC’s enterprise   vision and strategies and playing an advisory role to senior leaders, keeping an eye on internal and external influencers that may affect the business future state.

Key Accountabilities:

  • Lead assessments on new innovative concepts, including competitive and industry research, partnering with various internal teams to analyze consumer research, and/or build financial business cases.
  • Develops, maintains and manages high profile relationships and strong collaboration with business units and other key internal and external groups including player facing teams, support functions, partners, service providers and vendors to understand our customers so that innovations are appropriate for players and the environment that supports them. 
  • Provides leadership and curates the portfolio of insights and ideas to identify specific opportunities and general themes linked to BCLC’s strategy for further exploration and development. Maintains up to date knowledge of trends and techniques to identify opportunities for the organization.
  • Achieves organizational objectives by leading the strategy for creating user experiences delivered through a variety of market appropriate UX methodologies.
  • The head of  UX and Innovation for the organization in relation to capability development and thought leadership.
  • Work closely with Product Leaders/Owners and other business leaders across the organization on UX/Design principles.
  • Leads the maturity of  our design systems/ languages, tooling and methodologies through the articulation of business needs in relation to user experience and the systems required to deliver these needs     
  • Makes strategic design and user-experience decisions related to all functions and features for current and future state experiences. 
  • Develops and provides long-term vision and capability assessment for the user experience and innovation strategy for BCLC as compliments to the enterprise strategic plan.   
  • Is a catalyst for collaboration across the organization, evangelizing customer insights and the value they provide in generating innovative opportunities. Openly shares ideas and concepts being piloted throughout the organization. 

Minimum Required Qualifications:
Education and Experience

  • A degree in business administration or related discipline;
  • A post graduate degree would be an asset;
  • 7-8 years related and progressive business experience, preferably in product development/design/commercialization, research or technology;
  • Experience providing User Experience solutions to meet enterprise objectives is required;
  • Experience in managing Content Management Solutions (CMS) at an enterprise level is required
  • Experience creating new products and experiences from inception to launch;
  • An equivalent combination of education and/or experience may be considered.

Technical Requirements

  • Advanced knowledge and experience implementing the principles, concepts, practices, techniques and tools in the area of product development; 
  • Ability to work effectively in ambiguous situations;
  • Ability to think quickly and respond appropriately to different audiences;
  • Ability to work cross-functionally to influence business practices and build buy-in;
  • Exceptional people management and relationship-building skills with senior-level stakeholders both internal and external to a complex organization; a highly respected and collaborative team player; empathetic and participatory.  Builds a high level of trust and cooperation;
  • Strong business acumen with a results-oriented focus.  Demonstrated experience in business planning in a leadership capacity; an ability to inspire the creation of innovative, high-impact strategies that lead the organization to new levels of performance and an ability to communicate insights in an effective manner to many stakeholder groups;
  • Strong team building and leadership skills, and proven ability to motivate, coach and develop;
  • Excellent strategic thinking skills; an ability to find innovative yet practical strategies to achieve goals and to link several strategies into a unified, future-focused plan;
  • Highly self-motivated; assumes personal ownership and accountability;
  • Holistic approach to problem solving;
  • Ability to prioritize work and resources, keeping business value at the forefront of the decision making process.

Additional Information:

  • Effective November 22, 2021, BCLC requires all employees to be fully vaccinated (as defined by Health Canada). Full vaccination will be required before commencing employment with BCLC unless a legal exemption is obtained.
  • To build a rich diverse workforce representing the communities which we serve, we welcome applications from people of all colours and cultures, persons with diverse abilities, and members of the 2SLGBTQAI+ community.
  • BCLC values work life balance and offers remote work options for its employees.
  • Relocation assistance is available for successful job candidates.
  • If you are in need of accommodation or special assistance at any step of your application, please send an email with your request to
  • For over more than a decade, we have been recognized as one of BC’s Top Employers – and we are constantly seeking ways to improve our employee and player experience. To learn more about BCLC, please visit:

Please Note: 
This opportunity will remain open until a qualified candidate pool has been established.
Candidates must be legally entitled to work in Canada and be 19 years of age to work at BCLC.

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