Senior Manager, Sports & iGaming Marketing

BCLC exists to generate win-wins for the greater good.
 

For our people, our players, our communities, our industry, and our planet.
 

Lottery | Casino | Sports
 

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

  We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.
 

  For those who prefer working in a community with others, we have two beautiful offices in convenient locations: 
 

                2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops
 

  This is a Permanent, Full Time opportunity

  Expected Salary Range: $123,334.00 - $154,169.00 - $192,710.00 
 

                Our typical hiring range will be +/- 5% of the midpoint shown above
 

                 Factors influencing this decision include qualifications and market conditions for the role

The Company

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.5 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

The Team

Joining the Social Purpose & Marketing Division (SP&M) means you’ll be working with a group of talented professionals in Social Purpose, Community & Stakeholder Engagement, Communications & Government Relations, Marketing, CRM & Loyalty, and Customer Support. As a Crown corporation that earns more than a billion dollars in annual revenue for B.C., BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of the picture. 
The Marketing team is pivotal to setting the overarching strategic marketing vision, direction, and marketing objectives for the business. We are business partners to BCLC’s extensive network, including but not limited to Product, Operations, Player Health, and external partners. We’ve built a strong & supportive community within our team, and we take pride in bridging various parts of the business for alignment to help deliver the best marketing plans and outcomes for our players and partners. 

The Role

The Senior Manager, Sports & iGaming Marketing oversees the development and delivery of marketing strategies to drive business growth. This role will manage the intake, prioritization, planning and scheduling of their respective enterprise marketing activities. 

The Senior Manager, Sports & iGaming Marketing leads and influences through change while effectively building, developing and maintaining strong working relationships with a wide variety of internal stakeholders as well as external stakeholders, such as retailer and Service Providers partners, creative, content and experience agencies, media agencies, and consultants. The role works collaboratively with other marketing leadership to ensure that Enterprise Marketing is effectively delivering against plan while working with a holistic approach to deliver on business objectives. 

The Senior Manager, Sports & iGaming Marketing is accountable for the strategic marketing planning and oversees marketing delivery for all sports marketing initially, with iGaming coming 6 to 12 months down the line. This role encompasses support for the PlayNow, PlayNow Sports, Proline and Proline Sportsbook brands, along with accountability for activating against our sports sponsorships with the Vancouver Canucks, Abbotsford Canucks and BC Lions.

What you will accomplish

• Develop and implement the overall sports and iGaming marketing strategy in alignment with overall business goals
• Oversee the marketing strategy for sponsorships and related events and work closely with leadership and the stakeholder engagement team to bring BCLC’s investment to market
• Review marketing landscape, trends, competition and identify systemic challenges in the current state to inform solutions that will support the most effective marketing delivery model for the business
• Foster strong, productive and positive relationships with cross functional stakeholders to build an understanding of customer information, industry trends and environmental impacts from a marketing perspective and ensure the marketing strategy and plans are aligned to deliver on BCLC’s strategic priorities
• Oversee the marketing budget for your line of business, work collaboratively with marketing leadership to allocate budget appropriately to deliver on business plans and adjust as needed throughout the team. Develop business case investments for new initiatives and make high risk financial decisions. Report regularly on spending to plan, performance and overall financial results
• Lead a team of management and professionals to deliver on marketing initiatives involving traditional and digital media, brand and advertising, content, experience marketing and promotions.
• Provide strong people leadership to a team of marketing professionals, and champion BCLC's vision, mission and Values in Action. 

Qualifications and skills

• Bachelor’s degree in Marketing or a related discipline
• 7 to 8 years of related experience, specifically including recent experience in the planning and development of large marketing campaigns
• A minimum of 5 years’ experience managing people
• An equivalent combination of education and/or experience may be considered
• Experience building and leading large scale marketing strategies
• Strong leadership and project management skills with the ability to handle multiple high priority projects at once

What will make you successful

• You have advanced business acumen with a results oriented focus
• You have strong strategic vision and planning practices
• You have advanced communication and presentation skills, able to communicate and address issues at all levels of the organization and with external stakeholders
• You are highly self motivated and assume personal ownership and accountability with ability to work effectively in ambiguous situations
• You have exceptional team building and leadership skills, are able to lead cross functional teams, influence business practices and build buy in
• You are able to inspire the creation of innovative, high impact strategies that lead the organization to new levels of performance and an ability to communicate insights in an effective manner to may stakeholder groups
• You live and breathe sports and keep current on happenings in the sports world on a daily basis across all sports 

It would be awesome if you also had

• Experience in the gaming industry
• Experience in sports, iGaming, or ecommerce marketing

What’s in it for you

• Defined benefit pension plan which provides a recurring income you can depend on for life throughout retirement
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Professional development including education/certification sponsorship, in house leadership cohorts, LinkedIn Learning
• See all our rewards here
   

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more!

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com.

All candidates must be at least 19 years of age and legally eligible to work in Canada