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Senior Specialist, Experience Marketing (FT, Perm)


Vancouver, BC, CA

Job Function:  Sales and Marketing


BCLC’s two offices are located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam Indian Band), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples in Vancouver and the Tk’emlúps te Secwépemc territory, situated within the Secwépemc Nation in Kamloops. We honour and respect the people, the territory, and the land we are part of.

Joining the Social Purpose & Player Experience division at BCLC means you’ll be working with a dedicated group of talented professionals in Communications, Community & Stakeholder Engagement, Public Affairs, Player Health, Customer Support Operations, Business Intelligence, Marketing, CRM and Loyalty and Player Experience. As a Crown Corporation that earns more than a billion dollars in annual profit, BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of a bigger picture. BCLC is committed to creating a welcoming workplace where everyone feels safe, included, and valued. For us, that means building a team that reflects the diversity of the communities we serve. We all are winners when differences are respected, valued and celebrated.

At BCLC, we exist to generate win-wins for the greater good. We believe everything we do must benefit the well-being of all involved. Through our Social Purpose, we aspire to make sure, in all of our endeavours, transactions and relationships – in the most important sense of life, livelihood, meaning, and well-being – nobody loses, and every person we touch comes out ahead.

Social Purpose is the driving force of our business, our opportunity to create a better world through innovation, engagement, and connection. BCLC aims to provide something unique that not only fills a need, but provides value to the province. Join the team responsible for telling our story, building stakeholder relationships, connecting with communities, and achieving our strategic vision for player-centred sustainable growth.

Job Summary:    

The Senior Specialist, Experience Marketing leverages the enterprise player experience & product strategies to develop, build and enhance the player experience in retail, online and in the app. This role drives digital and retail integration through omni-channel marketing experiences.

Key Accountabilities:    

  • Leverages the enterprise player experience and product strategies to build marketing strategies and experiences to support player needs and increase BCLC brand/product awareness, trial and customer loyalty.
  • Drives digital and retail integration through omni-channel marketing experiences in retail, online and in the app.
  • Liaises with key stakeholders both external service providers/vendors/retailers as well as a variety of internal stakeholders across the business to achieve a seamless, cohesive player experience at retail.
  • Provides event-marketing expertise for product launches, sponsorship activations, retail roadshows and winner celebrations. Develops and executes a retail signage strategy, overseeing point of purchase marketing as well as equipment design and branding and ensuring a cohesive player experience across all transactional touchpoints.
  • Works closely with the Encore Rewards team to support a seamless, cohesive encore experience at casino brick & mortar locations including the oversight of the in-facility Encore marketing experience (Point of Sale (POS), Guest Service Experience).
  • Proactively manages projects, marketing requirements and deliverables, meeting deadlines and providing accurate and timely communication with stakeholders. Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes.
  • Proactively builds, develops, and maintains strong working relationships with internal departments, business partners, suppliers, regulatory and government bodies.

Minimum Required Qualifications:                    
Education and Experience

  • A university degree or diploma in marketing;
  • 4 to 6 years of recent, related experience in a consumer retail marketing or advertising agency environment with a retail marketing focus;
  • Experience in marketing, experiential marketing, advertising and branding, with an emphasis in the area of retail marketing;
  • An equivalent combination of education and experience may be considered

Technical Requirements

  • Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management;
  • Strong understanding of customer and market dynamics;
  • Solid knowledge of content marketing across multiple mediums;
  • Demonstrated experience in the development and implementation of strategic marketing plans;
  • Strong marketing communications skills and ability to deliver integrated marketing campaigns;
  • Excellent innovation in problem solving and demonstrated analytical thinking;
  • Proven leadership and/or teamwork skills;
  • Excellent interpersonal skills;
  • Excellent written and verbal communication skills;
  • Excellent presentation skills;
  • Ability to work to tight deadlines and multi-task with close attention to detail;
  • Exceptional time management and multi-tasking skills;
  • Strong computer skills (MS Office Suite);
  • Understanding of B.C. gaming industry would be an asset.

Additional Information:

  • Effective November 22, 2021, BCLC requires all employees to be fully vaccinated (as defined by Health Canada). Full vaccination will be required before commencing employment with BCLC unless a legal exemption is obtained.
  • To build a rich diverse workforce representing the communities which we serve, we welcome applications from people of all colours and cultures, persons with diverse abilities, and members of the 2SLGBTQIA+ community.
  • BCLC values work life balance and offers remote work options for its employees.
  • Relocation assistance is available for successful job candidates.
  • If you are in need of accommodation or special assistance at any step of your application, please send an email with your request to
  • For over more than a decade, we have been recognized as one of BC’s Top Employers – and we are constantly seeking ways to improve our employee and player experience. To learn more about BCLC, please visit:

Please Note: 
This opportunity will remain open until a qualified candidate pool has been established.
Candidates must be legally entitled to work in Canada and be 19 years of age to work at BCLC.

Job Segment: Channel Marketing, Communications, Event Marketing, Program Manager, Marketing, Management, Customer Service

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