Senior Specialist, Promotions

 BCLC exists to generate win-wins for the greater good.
 

For our people, our players, our communities, our industry, and our planet.
 

Lottery | Casino | Sports
 

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

  We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.
 

  For those who prefer working in a community with others, we have two beautiful offices in convenient locations: 
 

                2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops
 

  This is a Temporary < 12 Months, Full Time opportunity

  Expected Salary Range: $84,981.00 - $106,227.00 - $132,784.00 
 

                Our typical hiring range will be +/- 5% of the midpoint shown above
 

                 Factors influencing this decision include qualifications and market conditions for the role

The Company

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.5 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

JOB SUMMARY

The Senior Specialist, Promotions is a subject matter expert and contributes to the development of an enterprise promotional marketing strategy for BCLC. This role is within the Casino marketing team and focuses on increasing Casino revenue and player retention – a key priority for the organization. This role creates added value for players, motivates action by creating meaningful, relevant, and timely promotions to incentivize acquisition, trial, and player retention. The Senior Specialist, Promotions supports the development of the B&M casino marketing promotional strategy and builds and executes promotional offers & events that support B&M casino goals and business objectives. 

KEY ACCOUNTABILITIES

• Applies specialized knowledge and leads creative development for promotional led initiatives with internal creative teams, vendor partners and agency partners. Develops the creative brief, copy points and key messages, ensuring brand standards are upheld and liaising with internal teams for review.
• Supports the Manager, Casino Marketing in the development of promotions marketing processes and support in building the promotional strategy for the casinos.
• Provides promotional marketing expertise by way of developing promotions for product launches, VIP programs, sponsorship initiatives and competitive response.
• Develops and executes all player communication POS leveraged for retail promotions collaborating with gaming and channel teams on printing, kitting, and distribution. 
• Establishes and sources prizing and promotional items that align to player/retailer needs, and corporate sustainability and social responsibility standards, including the development and maintenance of an inventory management system.
• Owns the promotional calendar across all retail and online channels, working with the casino marketing team and internal partners to ensure alignment to the overall Marketing calendar.
• Leads the team in establishing targets and KPIs to evaluate successes and opportunities for improvement after each promotion. Forecasts, tracks, and reconciles Free Play forecasting for B&M casino to monitor player reinvestment. 
• Leads low to moderately complex initiatives, marketing requirements, and promotional budgets. 
• Acts as a competitive intelligence authority within the promotions team through research and analysis in the gaming industry. Leads process improvement initiatives to increase operational efficiencies and speed to market with both with internal and external stakeholders.
• Leads, collaborates, and builds relationships with cross-functional team members and stakeholders to ensure successful development and execution of marketing plans and initiatives. 
• Provides informal leadership through coaching, training, and mentoring to collaborate, ideate and develop cross-functional promotional mechanics and processes that support BCLC’s corporate objectives.

QUALIFICATIONS
A combination of education, experience, and demonstrated skills may be considered.
 

EDUCATION & EXPERIENCE

• A Bachelor’s degree in a related discipline, such as marketing;
• 4 to 6 years of relevant experience in marketing, experiential marketing, advertising, and branding, with an emphasis in the area of promotional marketing.

KNOWLEDGE & TECHNICAL SKILLS

• Solid knowledge of principles, concepts, practices, techniques, and tools in the areas of marketing and project management
• Strong understanding of customer and market dynamics
• Extensive experience in the development and implementation of strategic marketing plans;
• Advanced marketing communications skills and ability to deliver integrated marketing campaigns;
• Proficient user of Microsoft Office Suite: Word, Excel, Outlook, etc.

COMPETENCIES

• Exceptional attention to detail and accuracy;
• Advanced business acumen;
• Advanced verbal communication skills to effectively convey technical concepts to both technical and non-technical stakeholders, facilitating clear collaboration within cross-functional team;
• Advanced time management, organizational and multi-tasking skills to manage multiple concurrent objectives, projects, groups, or activities;
• Advanced demonstration of team leadership skills and collaboration skills to engage with other professionals and various departments.

BCLC has organizational Values that reflect the culture we strive to maintain. All employees are expected to ensure their actions, decisions, and interactions consistently align with BCLC’s Values, Respect, Integrity, and Community.

• Building Trust;
• Customer Focus;
• Welcome change and adapt quickly;
• Hold oneself and others accountable for their behaviours.

Preference may be given to individuals who have the following:

• Experience working with a cross-functional team environment would be an asset;
• Understanding of B.C. gaming industry would be an asset.

What’s in it for you

• Robust wellness programs to enhance your physical, mental, social, financial and career well being
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Our Play It Forward program provides volunteer hours for our people each year
• See all our rewards here
   

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more!

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com.

All candidates must be at least 19 years of age and legally eligible to work in Canada