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Social Media & Content Specialist, Sports

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Date: Apr 7, 2021

Location: Vancouver, BC, CA

Company: British Columbia Lottery Corporation

Why you should work with us


At BCLC, we believe that our people are what makes us amazing so we are committed to our people. We have a culture of fun and hard work – it’s not unusual to see teams eating together at lunch in the cafeteria or heading outside for a walking meeting. We continue to have a highly engaged team and we’ve been named one of BC’s Top 50 Employers for over 10 years. Here are a few reasons why it’s great to be part of the team:

  • Flexible work hours
  • Robust wellness program with subsidized onsite yoga, bootcamp, running club and more
  • Competitive compensation
  • Company paid Flexible Health and Dental plan for you and your family
  • Defined Benefit Pension Program
  • Leadership and professional development programs


Why our Vancouver office is so awesome


Vancouver has been regularly voted one of the top cities to live in the world with one of the mildest climates of any city in Canada. It is home to our Marketing and Sales Office and features:

  • A subsidized cafeteria with healthy and delicious food choices
  • Easy access to transit, including the Sky Train
  • Secure bike facilities and easy access off the Central Valley Greenway


Job Summary:
The Social Media & Content Specialist, Sports, is responsible for developing, optimizing, and nurturing social media channels, specific to the Sports category, while ensuring an enterprise approach to social media. This role is responsible for creating and curating rich & engaging video and graphical content that will engage sports fans and breakthrough clutter, while answering questions, engaging customers, and acting as the voice of BCLC’s enterprise Sports brands. This role requires a good understanding of sports betting and an even stronger understanding of sports, specifically hockey, football, baseball, and basketball. This role requires in-game content creation, curation, posting, and monitoring outside of typical office hours.

Key Accountabilities:
•    Manages multiple social media communities, programs, and campaigns across various social media platforms, and across BCLC’s business, including BCLC’s business-to-business customers (i.e. PlayNow Manitoba).

•    Develops and executes social media strategies for BCLC sports products & offerings to support objectives, maximizing BCLC’s social media presence across a variety of social media platforms. Navigates complex situations to put forward recommendations and plans that support BCLC’s P360 goals and objectives and align with stakeholder expectations. 

•    Collaborates with internal and external stakeholders to develop and implement all key components of BCLC’s social media footprint. Responsible to drive community growth, engagement and revenue including support of the social media strategy, content planning, content development, scheduling, posting, and monitoring. Campaigns are executed on time and on budget.

•    Develops engaging, relevant, and varied content across social media channels. Effective at communication in long and short form content but is also proficient in visual design and familiar with creative development and production.

•    Provides superior customer service. Listens attentively across all social media channels and effectively responds to questions, comments, and complaints with a great deal of transparency and authenticity. Understands how to handle a wide variety of situations with confidence, accuracy, empathy, and humour (when appropriate).

•    Develops and maintains performance reporting and metrics on both an aggregate and on an initiative basis in order to demonstrate proof of performance and the value of social media. Proactively and regularly, communicates results to key stakeholders.

•    Actively tests and analyses social media initiatives to maximize performance and ensure the bottom-line success of social media activity.

•    As a subject matter expert, implements best practices and stays on top of industry trends and emerging techniques, as it pertains to social media. Proactively identifies opportunities to improve social media activity with an eye for innovation and “out of the box” thinking.

•    Proactively builds, develops, maintains and manages strong working relationships with various internal departments, business partners and suppliers to ensure successful execution of social media initiatives.

Minimum Required Qualifications:
Education and Experience

•    A university degree in a related discipline such as design, marketing, or communications;
•    3 - 5 years related experience;
•    An equivalent combination of education and/or experience may be considered.
•    This role requires in-game content creation, curation, posting, and monitoring outside of typical office hours.


Technical Requirements
•    Proven results and demonstrated experience in social media and content marketing;
•    Proficiency in the principles, concepts, practices, techniques and tools in the areas of marketing, communications, journalism, and program management;
•    Demonstrated ability to be highly creative and innovative;
•    Excellent interpersonal skills, highly collaborative in nature;
•    Excellent time management and multi-tasking skills;
•    Responsive and solutions-oriented, able to handle a wide variety of sensitive situations;
•    Excellent written and verbal communication skills in the social media medium combined with skills in visual design and multi-media;
•    Familiarity with social media and web analytics tools (i.e. Hootsuite, Radian6/Social Studio, Shoutlet, Facebook Insights, Twitter Analytics, and Google Analytics); 
•    Strong knowledge of major North American sports (NBA,NHL,MLS,NFL,UFC)
•    Strong understanding of Sports betting 
•    Understanding of agile methodologies and processes
•    Understanding of B.C. gaming industry is an asset.


Please Note: This opportunity will remain open until a qualified candidate pool has been established.

Please Note: Candidates must be legally entitled to work in Canada and be 19 years of age to work at BCLC.

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