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Specialist, Multicultural Marketing (FT, 14 Months) - Vancouver

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Date: Jul 30, 2019

Location: Vancouver, BC, CA

Company: British Columbia Lottery Corporation

Why you should work with us


At BCLC, we believe that our people are what makes us amazing so we are committed to our people. We have a culture of fun and hard work – it’s not unusual to see teams eating together at lunch in the cafeteria or heading outside for a walking meeting. We continue to have a highly engaged team and we’ve been named one of BC’s Top 50 Employers for over 10 years. Here are a few reasons why it’s great to be part of the team:

  • Flexible work hours
  • Robust wellness program with free onsite yoga, bootcamp, running club and more
  • Competitive compensation
  • Company paid Flexible Health and Dental plan for you and your family
  • Defined Benefit Pension Program
  • Leadership and professional development programs


Why our Vancouver office is so awesome


Vancouver has been regularly voted one of the top cities to live in the world with one of the mildest climates of any city in Canada. It is home to our Marketing and Sales Office and features:

  • A subsidized cafeteria with healthy and delicious food choices
  • Free parking
  • Easy access to transit, including the Sky Train
  • Secure bike facilities and easy access off the Central Valley Greenway


Job Summary:
The Specialist, Multicultural Marketing develops and executes marketing plans to deliver on the Casino Business Unit’s key strategies, particularly with respect to developing players in a Chinese market. This role works closely with a variety of internal and external stakeholders to develop marketing communications strategies to reach players in a culturally relevant way and ensure the effective delivery of in language marketing messages through various traditional and digital channels in support of the Casino Business Unit’s programs.


Key Accountabilities:
•    Works with Marketing and Product Teams to contribute to the development of Marketing Communication plans including: strategies and tactics; creative development; copywriting, calendars; measurement, analysis and reporting. 
•    Develops and executes promotions in-language, including new game launches and loyalty program enhancements in brick-and-mortar locations and mass communications to support the program’s value proposition and member acquisition.
•    Manages the development of marketing programs through our agency partners, including: brief development, strategy, creative evaluation, budget control reporting, production, media planning, execution, and reporting.
•    Supports the Casino Business Unit’s content strategy to develop multicultural players through creation of in-language messaging inclusive of cultural references, entertainment, gaming products, and loyalty benefits, and collaborates with Enterprise teams (e.g. Creative Services, Digital Marketing, Business Intelligence, CRM) to ensure deployment of content through various channels such as web properties, direct mail/email, social media etc.
•    Works cross-functionally in collaboration with internal clients (Product, Marketing, Enterprise Digital Services, and Business Intelligence) and external clients (Service Providers and agencies) for effective execution of campaign strategies to deliver on business goals.
•    Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes.  Provides input into departmental budgeting.
•    Interprets and applies corporate standards, policies and procedures to all marketing programs in order to gain public and stakeholder support of BCLC products and services.


Minimum Required Qualifications
Education and Experience

•    A degree or diploma in a marketing or business discipline;
•    3 to 5 years recent related marketing experience;
•    Experience in advertising, promotions and marketing support;
•    Experience working with ad agency partners and multicultural marketing departments;
•    An equivalent combination of education and experience may be considered.


Technical Requirements
•    Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management;
•    Demonstrated experience in the development and implementation of marketing plans in complex, multi-stakeholder environments;
•    Solid knowledge of content marketing across multiple mediums;
•    Strong understanding of customer and market dynamics as well as interpreting customer research findings to develop creative solutions;
•    Excellent interpersonal skills;
•    Excellent written and verbal communication skills, along with presentation skills;
•    Bilingual, fluent Mandarin and English;
•    Proficient in written English and simplified Chinese; 
•    Solid knowledge of Chinese culture and references;
•    Excellent problem solving and analytical thinking/innovation;
•    Exceptional time management and multi-tasking skills;
•    Ability to work to tight deadlines and with close attention to detail;
•    Strong computer skills – MS Office.


Please Note: This opportunity will remain open until a qualified candidate pool has been established.

Please Note: Candidates must be legally entitled to work in Canada.

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