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Territory Manager - Victoria (Full Time, 14 Months)


Victoria, BC, CA

Job Function:  Sales and Marketing


BCLC’s two offices are located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam Indian Band), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples in Vancouver and the Tk’emlúps te Secwépemc territory, situated within the Secwépemc Nation in Kamloops. We honour and respect the people, the territory, and the land we are part of.

Our Operations Division manages both provincial & national lottery games as well as instant lotteries through over 3000 retail partners across the province. We provide the gaming technology and set standards, policies & procedures across 37 casino properties in BC, ensuring a high standard of security and integrity.

We also provide online gambling through and our Lotto app including lottery, sports betting, Bingo, Keno, online slots or online casino games and Live Dealer table games where players can choose the online version of their favorite games while connecting with others across the province.  Our Operations group is what makes it all happen, through day to day operations, project improvements, sales management, facilities, business intelligence and innovation.

This team of passionate professionals with a diverse array of backgrounds is directly accountable for earning revenue for the province. They work together as one group to ensure clear direction for BCLC’s priorities across all our lines of business, ensuring a high degree of player experience and entertainment in each of the games we offer.

As a Crown Corporation that earns more than a billion dollars in annual revenue, BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of the picture. At BCLC, we exist to generate win-wins for the greater good. We believe everything we do must benefit the well-being of all involved. Through our Social Purpose we aspire to make sure, in all of our endeavours and transactions and relationships nobody loses, and every person we touch comes out ahead.  BCLC is committed to creating a welcoming workplace where everyone feels safe, included, and valued. For us, that means building a team that reflects the diversity of the communities we serve. We all are winners when differences are respected, valued and celebrated.

Job Summary:

The objective of the Territory Manager is to manage responsible growth while maximizing revenue in the assigned channels. Territory managers are responsible for ensuring a critical focus on the player and demonstrating a strategic understanding of the external competitive marketplace, in balance with regulatory compliance requirements. The Territory Manager is knowledgeable about the customer experience within the channels and uses this knowledge to support Player Experience (PX) insights and development.   Territory Managers directly promote and support BCLC’s vision of delivering exceptional gambling entertainment to players, stakeholders and the public.  

Key Accountabilities:

  • Conducts diverse, complex and specialized sales & partner onboarding work to drive revenue generation, profit and growth by maximizing lottery sales in the sales network to ensure that all results and sales objectives are achieved under assigned territory.
  • Responsible for retailer issues management, promotion of lottery product, executional standards, negotiation and optimization of lottery assets.
  • Responsible for ensuring a critical focus on the player and demonstrating a strategic understanding of the external marketplace in balance with regulatory compliance requirements.   Maintains knowledge of the customer experience within channels and uses this knowledge to support Player Experience (PX) insights and development.
  • Provides key inputs and recommendations to the operational and strategic business plans for the Lottery Sales team.   
  • Assists in forecasting financial resources and operational needs for expenditures, capital equipment and budgeting within the department.
  • Proactively builds, develops, maintains and manages strong working relationships with internal contacts, as well as external stakeholders including the public/players, vendor/suppliers and others within the sales network.   Ensures mutually desired outcomes are achieved to support strategic partnerships in order to generate revenue and profit for the organization.
  • Provides specialized knowledge and input to, and participates in, project development.   Responsible for field-level project execution.

Minimum Required Qualifications:
Education and Experience

  • A degree or diploma in Sales or Marketing, or a related discipline;
  • Three to five years of sales experience including at least two years of experience within the hospitality or retail industry;
  • An equivalent combination of education and experience may be considered.

Technical Requirements

  • Self Starter, goal oriented with proven sales skills;
  • Proven ability to work independently and make effective decisions;
  • Solid experience in training and compliance management;  
  • Ability to work under pressure with changing deadlines and priorities;
  • Excellent written and oral communication and presentation skills;
  • Exceptional organizational, time management and multi-tasking skills;
  • Excellent interpersonal skills with good public speaking ability;
  • Excellent problem solving and analytical thinking/innovation;
  • Strong computer skills – Salesforce or other CRM systems understanding is an asset;
  • Knowledge of lottery products is an asset;
  • Valid class 5 driver’s license and good driving record.

Working Conditions

  • Must be able to travel extensively and work flexible hours

Additional Information:

  • Effective November 22, 2021, BCLC requires all employees to be fully vaccinated (as defined by Health Canada). Full vaccination will be required before commencing employment with BCLC unless a legal exemption is obtained.
  • To build a rich diverse workforce representing the communities which we serve, we welcome applications from people of all colours and cultures, persons with diverse abilities, and members of the 2SLGBTQAI+ community.
  • BCLC values work life balance and offers remote work options for its employees.
  • Relocation assistance is available for successful job candidates.
  • If you are in need of accommodation or special assistance at any step of your application, please send an email with your request to
  • For over more than a decade, we have been recognized as one of BC’s Top Employers – and we are constantly seeking ways to improve our employee and player experience. To learn more about BCLC, please visit:

Please Note: 
This opportunity will remain open until a qualified candidate pool has been established.
Candidates must be legally entitled to work in Canada and be 19 years of age to work at BCLC.

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